The Branding Package
Your brand universe, built with intention.
Build is our complete branding package. Two focused weeks where we dive deep into your world, find the story only you can tell and build the visual identity to carry it. Strategy first, design with intention, and you're involved every step of the way.
What’s included?
-
We start by getting deep under the skin of your organisation. Your mission, your audience, your ambitions and what you want people to feel when they encounter your brand. This is where the real work begins.
-
We define what you stand for, how you talk about it and the story that connects you to the people you want to reach. Whether that is funders, communities, investors or all three.
-
The narrative at the heart of everything. Who you are, what you are building and why it matters. Written to be used, not filed away.
-
How you sound is as important as how you look. We define the voice that is unmistakably yours and give you the tools to use it consistently across every channel.
-
A logo suite designed to work across every context. Primary mark, secondary mark, logomark. Built with the strategy at its core, not the other way around.
-
A considered colour palette and type system that holds together across every touchpoint, from a funding bid to an Instagram post.
-
Everything documented clearly in one place. How to use the brand, what to avoid and how to keep it consistent as you grow.
-
Your final files, organised and ready to use across print, digital and social.
Our 2 Week Process
Two weeks might sound fast. It works because we have done this enough times to know what questions to ask, what to prioritise and how to move with purpose. No wasted time, no going around in circles. Just a clear process built on experience. Here is how it unfolds.
You fill in a detailed brand questionnaire before we begin, then on Day 1 we sit down on a 1.5hr discovery call talking through your organisation, your audience, your mission and what success actually looks like. This is an opportunity for us to learn all about your needs, pain points and get an in depth understanding of your story.
Discovery
Strategy and direction
After our discovery call we begin our research and start crafting your strategy, messaging, brand story and come up with 2-3 distinct creative concepts. On Day 5 we check in on a feedback call where we’ll walk through our proposals and recommendations, get your feedback and narrow down the creative direction you’d like to pursue.
Design & Refine
On Day 7, we’ll have another check in where we walk through more refined brand concept including completed logos and colour and typography systems with a few examples of the brand in action. We’ll get your feedback make any amendments then roll that out across your full brand guidelines document. On Day 9 we’ll share the finished document for your review.
Handover
Day 10, once we have your sign off on the last day we’ll package up all your files and sit down together on your handover call where we’ll walk through everything in depth including how to use any templates. You’ll walk away feeling confident in your new brand, knowing how to use it and make it work for your organisation.
Total Investment
£5,000
One price, no hidden extras. Choose the payment option that works best for you.
-
£2,500 at project kick-off and £2,500 on completion
-
Spread the cost over four monthly payments of £1,250. Work begins once the first payment is cleared. You'll receive your files at the end of the two weeks as normal, but please note that copyright of the work transfers to you on receipt of the final payment.
Frequently Asked Questions
-
Absolutely. We work with clients across the UK and internationally and the process works just as smoothly remotely. We schedule discovery and check-in calls around your time zone and communicate clearly throughout so nothing gets lost across the miles. We can invoice in your local currency and lock in a fixed price at the start of the project so there are no surprises if exchange rates shift. If you have any concerns about working across borders just bring them up on our intro call and we will sort it out together.
-
You do not need to have everything figured out before we start. That is what the discovery process is for. What you do need is to be ready to engage with the process, respond to questions and give feedback during our two weeks together. The more present and communicative you are, the better the work will be. We will also want to understand your business goals, your audience and your competitors so we can build a brand that makes sense for where you are going. Come prepared to talk about those things and we will take it from there.
-
That is completely fine. Part of what Build includes is full brand strategy, messaging and copywriting support. You do not need to arrive with a fully formed vision or polished copy. We ask the right questions, draw out what we need and shape it into something clear and compelling. You just need to know your organisation and be willing to have honest conversations about it.
-
The two week timeline is a guide based on good communication and timely feedback throughout the process. If your availability means you need a little more time that is absolutely fine. We can agree a timeline that works for both of us before we start. If you are worried about fitting the process around a busy schedule just mention it on your intro call and we will find an approach that suits you.
-
Nothing unexpected from us. Your investment covers everything outlined in the package. However there are a few things that sit outside our scope that you may need to budget for separately. If you want to use design tools like Canva, Figma or Adobe to manage your brand assets going forward you may need a subscription for those. For website projects you will also need to cover your own domain, hosting and any platform subscriptions such as Squarespace. We can talk through all of this on your intro call so you know exactly what to expect before anything begins.
-
That is exactly what our handover session is for. At the end of every Build project we walk you through everything together, your brand guidelines, your files, your templates and how to use them confidently going forward. You will not be left with a folder of files and no idea what to do with them. If questions come up after the handover just get in touch and we will help you out.
-
Yes. Full copyright transfers to you on receipt of your final payment. If you choose the four payment plan you will receive your files at the end of the two weeks as normal and ownership transfers when the final instalment is paid.
-
You will receive a full set of print-ready and digital files, organised and clearly labelled so they are easy to use from day one. We will also put together a core asset pack of ready-to-use templates for the things you will need most, whether that is social media graphics, email templates, leaflet designs or presentation slides. We will build these in whatever tool works best for you, whether that is Canva, Adobe or something else entirely. We’ll work out what the best option is for you and make sure everything is set up in a way that makes sense for your team.
-
Yes. If you know you want brand and website together, Launch is the package for you. Four weeks, everything included, one joined-up process.
If you have completed Build and want to add a website down the line, we can absolutely do that. The web project runs as a separate two week engagement at £5,000, scheduled in when you are ready. Just get in touch and we will find a slot that works.
-
We present multiple distinct creative directions at the strategy stage specifically so you can choose the approach that feels right. You are involved every step of the way, not just presented with a finished product at the end. This is a partnership our expertise and skill is supported by your feedback and knowledge of your organisation to ensure you end up with a brand that works as hard as you do.